Introducing theworld of sleep tourism

Introducing the world of sleep tourism

Are you ready to go on the most relaxing trip you’ll ever take? According to a recent survey by Hilton hotels, the majority of travellers of all ages indicated that their primary reason for travel in 2024 will be to rest and recharge. Last October, Jules Perowne, CEO and founder of Perowne International was quoted as saying, “there is no doubt that sleep-focused holidays are one of the biggest trends in the travel industry.”


The idea is that for many people, a holiday now shuns a jam-packed itinerary in favour of a relaxing trip that will prioritise sleep and a good night’s rest. This, coupled with people’s ever-increasing busy schedules and stressful lives has coined the term of a new type of travel: sleep tourism.

Sleep tourism- Hotel bedroom with warm lighting and green patio - photo by visualsofdana- Kai Interiors Hackney
Photo by Visualsofdana
Sleep Tourism- Person wrapped in white blankets sleeping-Photo by Danny G- Kai Interiors hackney
Photo by Danny G
Sleep Tourism - Woman sleeping in green water azerial view - Photo by Jaanus Jagomagi- Kai interiors
Photo by Jaanus Jagomagi
Sleep Tourism - Balcony view from a bed - Photo by John Towner - Kai interiors
Photo by John Towner

From boutique B&Bs to contemporary hotels

The emergence of sleep tourism is a response to the fact that most of us don’t get enough shut eye, that eight hours is illusive for a reason. As a result, ensuring we sleep well, even while travelling for work or for pleasure, has become more important than ever.

As interior designers, we know from working with hoteliers that the key to a successful hotel is having brilliant bedrooms. Whether working with a vast property, or a boutique B&B, a core emphasis of our design work is to create the most tranquil bedrooms that make the best use of light, texture and space.

Hotels and other types of accommodation are adjusting their services to cater to this growing sleep tourism trend, with many offering sleep-focused programmes, sleep-inducing spa treatments and even sleep retreats where guests can choose bespoke items from pillow menus, duvet options and sleep related literature to promote restful sleep and overall well being. It’s like taking your usual holiday siesta and making it the theme of your entire trip.

The rise of AI in interior design

Our interior designers have also noticed the increase of AI in hotel bedrooms, in the form of AI-powered beds that can analyse sleep patterns and adjust the mattress firmness, or AI bedroom settings to create the optimal sleeping environment for each guest for a bespoke stay.

As a team of busy designers and parents (of children and animals) we recognise the importance placed on a good night’s sleep and with sleep tourism becoming the new normal our specific goal is to create spaces to improve and enhance sleep as much as possible.

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Sleep Tourism- Person reading in bed an old book wrapped in green bedhseets- Photo by Alexis Fauvet- Kai interio
Photo by Alexis Fauvet
Sleep Tourism- Man sleeping in hammac in a Tree house - Photo by Tobias Tullius-Kai interiors Hackney
Photo by Tobias Tullius